Introducing
The Pilot Analog Lab
The Pilot Analog Lab is a creative engine for analog formats across print, objects, and physical storytelling. We help artists and brands show up in the world distinctly, tangibly, and with guts.
Our spirit as an independent mag is the foundation of our process. Hands-on, collectible, and driven by experimentation. We believe in craft over clout, and in making stuff that lasts. Things people keep, trade, mark up, wear out, pass on. A counter to the algos. Built to hold meaning, not just attention.
From risograph zines to scent capsules, bespoke packaging to collectible objects, we translate identity into print, product, and material culture. Our work combines research, creative direction, and production through a crew of trusted collaborators across print, art, and culture.
Too often, the ephemerality of the feed leaks into the physical. We work with a different logic—rooted in longevity, bravery, and Craft > Clout.
